Understand the requirements of working to a brief
When receiving a brief from the media industry, it could be received in various ways. Firstly you could receive the brief by it being outlined in an employment contract from the industry you are going to be working for, such as written work for publication. This would be known as a contractual brief. An example of this would be Bring Me The Horizon asking for a specific director to create their new music video.
Next, you may help the client by working with them to discuss and finalise the aims and objectives of the brief to then complete the brief. This is known as a negotiated brief. An example of this would be a production company asking the BBC to create a new programme but the BBC asking the company to change a few minor things to then finalise the idea.
Production companies could also call you or send you an email and discuss the requirements of what they would like; this is known as an informal brief. An example of this could be a production company calling you to discuss the requirements you need to become an editor for their company.
Some briefs are sent to several companies via post or email and inviting you to respond to their offer with your own ideas. This is known as a tender brief. In addition to this when entering a competition you will be provided with a brief explaining what the client wants you to deliver. An example of this would the competition E4 holds every year to create an E4 ESting. The brief for this competition shows that you need to create a video no longer than 10 seconds with a nice creative flair to it but also to use un-copyrighted material. The prize for this competition is to get your ESting featured on E4.
When we was given the E4 ESting brief, it stated that we needed to create an ESting video which was no longer than the 10 second limit but also the video must be posted on a blog and then send E4 the blog address. In addition to this the brief also said that we should research their brand first to understand the audience we are aiming for but also to make sure that they would prefer one really good ESting to three okay Estings as you can submit up to three each year.
The brief demanded the
video to be finished and sent by the 9th November otherwise the
entry would not be counted because the deadline has finished. Everything on the
brief which was mentioned was very important because this is the requirements
E4 has given for the ESting to be submitted but also to make sure the ESting is
suitable for showing on their channel.When we received the brief we then had to negotiate it with our tutor by asking for her assistance on the ideas produced and if they would be suitable to the brief we were given from E4 and if not how we could amend these ideas to suit the brief and create a unique ESting.
Within the brief E4 had given us we were allowed to read the brief via the E4 website which then also shows the terms and conditions of the competition also within the brief we were not allowed to change or twist anything because this would then break the strict rules that E4 had given. In addition to this the brief E4 gave was strict because of the 10 second limit and uncopyrighted material but we were allowed to use any ideas we wanted and show our creativity.
When creating the ESting there would always be constraints in a production, one of these would be legal action if when creating the ESting we used copyrighted material such as a soundtrack but E4 were kind and gave the competitors some sample soundtracks available for download on their website. Another would be the regulatory companies such as Ofcom because E4 would not be able to show the ESting if does not accompany the broadcasting codes because if they show a violent ESting during the day this would then break the Ofcom broadcasting code.
Once the ESting was created, we uploaded it to Youtube and shared the link on other social networking sites such as Facebook and Twitter and received responses from those websites as well as creating questionnaires to pass round to friends after watching it and also using an online survey. In addition we then received feedback from the class and used this feedback as a focus group. Once all the feedback was received we then acted on the improvements to our video by recreating the E4 logo and trying to place the E4 logo better in the video to make the final part of the video look much better.
As we created a stop motion animation using real people we did not use any of the budget for the Claymation models however if the college did not have the correct equipment then this would have impacted our production hugely because we would have then needed a HD camera as well as other equipment.
In addition we did not get extra on the timescale aspect as the deadline for the ESting was the 9th November and if it is not submitted by then your video would not be entered. We only had around one day to get the ‘Punch’ video filmed and edited the other we was trying to amend the space invader video.
As well as having these minor occurrences the conditions did change because we had our minds set on creating the space invader idea but because this idea did not work out we needed to create another idea in a very short amount of time.
When given this brief I thought the idea of creating a stop motion animation would be very difficult but after having practice first I then went ahead in proceeding to get this video completed and looking at its finest. When creating the film I learned that it is vital you get sleight movements then take another picture otherwise the film jumps and it looks really bad, you want the film to flow smoothly and make it look as realistic as possible. Now I have created this film I am confident about creating stop motion animation films and know that if I needed or wanted to create another video I could and possibly make it even better than before because practice makes perfect.
Throughout this unit I have learnt new skills such as camera placement for doing a live action stop motion animation, this is because I now know that you need to include the whole body of the person you are taking photos of and not cut parts off as it ruins the effect of making the impossible possible. Again if I decided to create another stop motion animation I could use this feature.
When creating this film I think I did have to multi skill a little because I needed to take the pictures for the space invader idea as well as helping sam organise where the helpers should move to and when creating the punch film I also did the same by helping take the pictures of alex and tell him where to move.
My contributions to this project brief were that I said we could use one of the soundtracks E4 have made available to avoid legal action by using copyrighted material. In addition to this I also suggested changing the idea for the space invader idea but then when conditions changed and this idea did not go ahead, I helped suggest ways to develop the punch idea film into a good stop motion animation film to enter into E4s ESting competition.
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