Thursday 7 February 2013

Research and Development



Constraints:



Time – When working on a project in a group there will always be timing problems as you have to rely on other members as well as yourself. Some timing problems could be if that a member is late or away then that will put the production back. In addition we have been given preliminary deadlines for the different parts of the production. Again if the work is not up to standard or someone is away then this will put the production back. In addition we was thinking of filming one scene in dusk/night, in order to do this we would need to use out of college hours and figure out what times would be the best to film this scene and if the location is available.

Costs - We do not need to purchase much for our production in which we are lucky for this. The only thing in which may need to be purchased would be a police uniform as there is not one in which we could use, however practically everything else we need is available for us to use. In addition if we travel to other locations then petrol money may be an issue.

Personnel – For our production we are all going to have different acting roles, as well as doing the camera work. However we may need some outside help. This would be great for our production and have thought if we help out another group then they can help us. The only down side would be helping the other group will put our production behind time wise.

Resources – As mentioned earlier, we mainly have all the resources we need and they are already being provided for us, there are only a few things in which we may need, so we will either need to purchase them for find them from somewhere else.

Legal and Ethical considerations – Our production would not be invading people’s privacy as we will blur out car number plates if necessary, also we will not get anyone else in the shot if they do not want to be. We will not give out our talents information to anyone after they have signed the talent release form. We will not be creating anything which will harm or offend people of religion of different races.

Codes of Practice – Our production will be up to all the standards that Ofcom requires to be able to broadcast a production. We will also require our broadcast to be played after the watershed as there will be some violence and the younger audiences really should not be seeing this. There will be no vulgar language in our production however the storyline is dark and seedy.

Copyright – Although this production was influenced by other existing TV drama’s, this production is not copying those drama’s in any way and all the ideas in this production are non-copyrighted material. However if we require some music we may need to gain rights to the music used.

Audience Research – The primary audience for our production would be around the ages of 20-40. Both genders would be interested because the hint of violence may interest males however drama is a predominantly female genre. Also our primary audience should be the social class of C1 or D. The secondary audience for our production would be 40+, again both genders would be interested and the social class of E or C2.

Audience Figures – According to BARB, Silent Witness is number 9 and 10 in the top 30 most watched on BBC One both with around 7.3 million views. From this we know that this show is very successful and as our production is like this programme, there is a wide audience already to view our production.

Primary Content Research – For the production there was questionnaires handed out to the primary audience we wanted and good feedback was received and 90% would want to watch this programme if it was aired. In addition to this I pitched this idea to the class before my idea was chosen to be used and I got positive responses from this pitch.

Secondary Content Research – For the production we researched on BARB some similar programmes which relate to our production and see how well they performed. Sherlock, which I took inspiration from performed very well. It got around 11 million views in January 2012. In addition Silent Witness also performs very well with around 7 million views in January 2013.

Research Into Competitors – There are many competitors in the Crime-drama genre, such as Sherlock, Silent Witness and Elementary. All these shows perform very well and the target audience of our production is the same as these three shows. This shows that our target audience should be interested in our production also. In addition our production should perform well.

Research Into Market – There will be many Crime-drama’s around and always will be but to push our production we need to use the USP which is the twist in the story that it is the protagonist actually the murderer, this then should attract the audience to our production. However, this USP may be easy to spot which will then lose the production audience members.